best facebook ad objective for app downloads

In order to analyze your Facebook ads campaign performance effectively, you must know the key metrics definition that you would like to analyze. It will show a drop down list of metrics that are already pre-set by Facebook.įacebook Ads Objectives and Key Metrics to Monitor Then, head over to the “columns” section and click it. How to customize metrics in Facebook Business Manager?įirst, you will need to access your Business Manager dashboard. The right metrics can be used to develop actionable insights that help you make better decisions, while the wrong ones may give you false impressions. One of the most important tasks in running a successful campaign is identifying which metrics are most indicative and predictive of your success.

Many people think that tracking metrics is not important, but it can actually help you to improve your campaign and bring more conversion. Why is it important to track the right metrics?įocus on the RIGHT metrics for your Campaign! Understanding how all of this works can be daunting for new advertisers, so we created this guide with everything you need to know about setting up a campaign on facebook. When it comes to analyzing ads on Facebook, there are a lot of different reports and metrics that you can use. With over 2 billion people on facebook daily, there are a lot of opportunities for businesses like yours to take advantage of this amazing marketing platform. Over the years, Facebook’s ad platform has become increasingly sophisticated and powerful.

Best facebook ad objective for app downloads